For Everybody

Capitalocentrism is a dominant economic discourse that distributes positive value to those activities associated with capitalist economic activity however defined, and assigns lesser value to all other processes of producing and distributing goods and services by identifying them in relation to capitalism as the same as, the opposite of, a complement to, or contained within. A capitalocentric discourse condenses economic difference, fusing the variety of noncapitalist economic activities into a unity in which meaning is anchored to capitalist identity. Our language politics is aimed at fostering conditions under which images and enactments of economic diversity (including noncapitalism) might stop circulating around capitalism, stop being evaluated with respect to capitalism, and stop being seen as deviant or exotic or eccentric - departures from the norm.

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Alongside the hegemonic discourse of the economy as capitalist many counter-discourses of economy have arisen from alternative strands of economic thinking - classical political economy, economic anthropology, sociology and geography, public sector economics, feminist economics - and from working-class, third-world, and community activism - the socialist, cooperative, and local sustainability movements, for example. Diverse languages of economy already exist but are rendered ineffectual by the hegemony of capitalocentrism.