Nov 4, 2011
The X Factor of Economics: People
“We can make fun of economics, and I’ve made a professional habit of it,” said Professor Ariely. “But there’s a good reason that human irrationality isn’t part of the standard economic models, and this gets to the dilemma of economics. If you have a simple problem, you can offer a simple solution. But the economy is a hugely complex problem. So we either simplify the problem and offer a solution, or embrace the complexity and do nothing.”
What do you think about this?
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